Kenken UAE.
Awareness campaigns for a UAE programmes brand — earning attention for initiatives that depend on people showing up.
From brief
to outcome.
How the work moved from the problem on the table to something that shipped.
The challenge
Programme-led work lives or dies on awareness. Kenken needed campaigns that reached the right audience in the UAE without a household name to lean on.
Our approach
We built each campaign around one clear promise per programme, then put media behind the messages that proved they could earn attention.
What we did
Campaign strategy and creative, social and paid amplification, and reporting that tied spend to sign-ups rather than impressions.
The outcome
Awareness campaigns that filled programmes — and a repeatable campaign model the team could run for every new initiative.
What it
delivered.
Qualitative highlights — specific figures to be confirmed with the client before publication.
One promise per programme
Every campaign reduced to a message people could repeat.
Measured on sign-ups
Reporting tied to participation, not impressions.
A repeatable model
A campaign structure the team reuses per initiative.
