Raktherm.
Global expansion for a piping-systems leader moving from a strong regional base into new markets that had never heard the name.
From brief
to outcome.
How the work moved from the problem on the table to something that shipped.
The challenge
A technical, specification-driven product with a strong home market needed to enter regions where the brand had no recognition and long buying cycles.
Our approach
We built the market-entry narrative and the proof a specifier actually reads, then sequenced the markets rather than launching everywhere at once.
What we did
Positioning for international buyers, a go-to-market plan by region, and the sales and channel assets to open conversations in new territories.
The outcome
A repeatable market-entry playbook the team could run market by market, rather than a one-off campaign.
What it
delivered.
Qualitative highlights — specific figures to be confirmed with the client before publication.
Built for specifiers
Proof and detail the technical buyer will actually read.
Sequenced, not sprayed
Markets entered in order, not all at once.
A reusable playbook
One approach the team can run in the next region.
