Biryani By Kilo.
Appetite, at scale — social and paid built to drive demand for an F&B brand across a crowded delivery landscape.
From brief
to outcome.
How the work moved from the problem on the table to something that shipped.
The challenge
In a category where aggregators own the demand, an F&B brand needed to earn a direct relationship worth having and keep margin intact.
Our approach
We built always-on demand that works the platforms without surrendering the brand, and made the creative earn attention rather than buy all of it.
What we did
Social and performance media, creative built for appetite, and a demand engine designed to compound across channels.
The outcome
A demand engine that drives orders while building a brand worth returning to — not just a spike that ends with the budget.
What it
delivered.
Qualitative highlights — specific figures to be confirmed with the client before publication.
Demand that compounds
Always-on, not a one-off spike.
Margin protected
Working the platforms without surrendering the brand.
Creative that earns it
Attention won, not entirely bought.
